Stop wasting your ad spend on outdated Facebook retargeting strategies. Learn why manual retargeting is failing and how to adapt to Meta's new algorithm to maximize your ROAS.

Discover the true cost of self-hosted server-side tracking on Shopify. Compare infrastructure fees, engineering hours, and managed alternatives like Aimerce.

Meta's January 2025 health restrictions crushed most brands' ROAS. See how Mamma Bump used Aimerce server-side tracking to achieve a 29% EMQ increase and 16x ROI.

**Our Catalog AI Enrichment is now live!**

Missing events, duplicate conversions, attribution gaps? Learn how to troubleshoot Andromeda glitches in your Shopify tracking stack with this step-by-step guide.

Meta's incremental attribution measures whether your ads caused additional conversions, not just which ads were present before a purchase. Unlike traditional click-based attribution tracking, it compares conversion rates between ad-exposed and unexposed audiences to isolate true ad impact. For DTC startups and top DTC brands, this means smarter budgets and higher ROAS.

Learn how the Universal Commerce Protocol (UCP) is changing how AI agents discover products on Shopify and how to optimize your product catalog with Aimerce to ensure you're found in the new era of agentic commerce.

Understand what POAS is, how to calculate it, and proven strategies to improve profit on ad spend. Learn the difference between ROAS and POAS.