Erin Beatty’s journey into entrepreneurship wasn’t sparked by hype or trends, it was born from reflection.

After co-founding and designing for Suno, a celebrated fashion label known for its prints and storytelling, Erin saw the highs of the industry and the cost of maintaining that pace. When Suno closed, she paused. Instead of jumping into the next big thing, she asked a different question: What would a slower, more thoughtful brand look like?

That question became Rentrayage, launched in 2019.

Rentrayage is rooted in sustainability, designing fashion and home goods with minimal waste, using repurposed materials, and operating with intention. But Erin quickly realized that going sustainable meant more than changing fabrics. It meant questioning the entire system.

She found herself rethinking how products were sold, how growth was measured, and how relationships with customers were built. And when traditional retail began to feel increasingly fragile with stores closing and margins evaporating she went in a different direction.

Erin opened a small pop-up in Connecticut.

There were no paid ads. No influencer seeding. Just her, the product, and real conversations.

That one store turned out to be a turning point: higher margins, better feedback, and a sense of connection that digital ads couldn’t replicate. It didn’t just sell inventory it built trust.

Since then, Erin’s leaned into the simplicity of that model: replicating pop-ups in new places, automating behind-the-scenes operations to stay lean, and building something that grows on her terms.

And throughout it all, one value kept showing up in her story: kindness.

Kindness in how she hires. In how she treats customers. And in how she leads, with patience, empathy, and a deep respect for doing things differently.

Key Takeaways:

• Rethinking retail doesn’t always mean tech disruption, sometimes it means going local and personal.
• Pop-ups can be more than sales channels, they’re feedback loops and brand builders.
• Automation isn’t about scaling aggressively. It’s about freeing up space for the parts of the business that matter most.
• Leading with kindness isn’t soft. It’s strategic, especially in creative industries.

🎥 Watch the full interview to hear Erin’s full story and the lessons she’s still learning as she grows Ron Triage, one thoughtful step at a time.