Black Friday success doesn’t come from bigger discounts, it comes from growing a high-quality email list early, and this post shows you 8 ways to do it before the rush.

A technical comparison of Stape + Google Tag Manager versus Aimerce for Shopify server-side tracking. Covers setup, maintenance, bot filtering, and identity resolution.

In this episode of the Inside Digital Podcast, host Mark Tillison and guest Ich, founder of Ammer, discuss the growing challenges in e-commerce tracking due to changing data privacy regulations and the deprecation of cookies. They emphasize the importance of accurate conversion tracking for optimizing marketing strategies, particularly on platforms such as Google Ads and Facebook Ads. Conversion tracking is essential for understanding customer behavior, attributing sales to specific marketing efforts, and ultimately enhancing advertising efficiency. The conversation highlights the shift towards server-side tracking to capture more reliable data and mitigate the challenges posed by browser restrictions and cookie limitations. This episode serves as a guide for e-commerce store owners to adapt to these changes and leverage first-party data to improve their marketing performance.