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How To Track SKU Purchase Conversion on Meta Ads Manager
14 November 2024
How To Track SKU Purchase Conversion on Meta Ads Manager
Meta Ads
See which SKU is driving more purchases, and through which ad creative. You can now enable a specific SKU in the Product ID field of your Meta Ads Manager and directly track its ad performance.
1. Create a report in Ads Reporting
You may also select an existing report.
2. Select Product ID
In the "Customize pivot table" menu, select Product ID under Delivery.
3. In your Aimerce dashboard, turn on "enable SKU as Product ID" settings
Go to the "My Tracking" page on your Aimerce dashboard, and click on the Settings button under Meta Dataset (Pixel).
Once your CAPI Connection pops up, click on "Edit", and turn on the "Enable send SKU instead of Product ID" toggle.
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